--- title: "Social Media Tips: Authenticity" description: Social media tips on authenticity online from BuzzFactory, a digital marketing and consulting agency for behavioral health and addiction treatment organizations. image: https://www.buzzfactory.biz/hubfs/social-media-tips-authenticity.jpg --- [Skip to Content](https://www.buzzfactory.biz/the-buzz/social-media-tips-authenticity#main-content) [![BUZ Logo 2023_no tag](https://www.buzzfactory.biz/hubfs/BUZ%20Logo%202023_no%20tag.svg "BUZ Logo 2023_no tag")](https://www.buzzfactory.biz/) MENU ## Grow Bigger, Help More The Growth Agency for the Behavioral Health Industry - [Our Process](https://www.buzzfactory.biz/our-proven-process) - [Our Experts](https://www.buzzfactory.biz/our-experts) Show submenu for Our Experts - [Our Blog](https://www.buzzfactory.biz/the-buzz) - [Careers at Buzz](https://www.buzzfactory.biz/careers) Show submenu for Careers at Buzz - [Our Values](https://www.buzzfactory.biz/core-values) - [Contact the Hive](https://www.buzzfactory.biz/contact-the-hive) - [Our Work](https://www.buzzfactory.biz/addiction-treatment-design) - [Our Services](https://www.buzzfactory.biz/marketing-services) Show submenu for Our Services - [Public Health Marketing](https://www.buzzfactory.biz/public-health-marketing) - [Our Process](https://www.buzzfactory.biz/our-proven-process) - [Our Experts](https://www.buzzfactory.biz/our-experts) Show submenu for Our Experts - [Our Blog](https://www.buzzfactory.biz/the-buzz) - [Careers at Buzz](https://www.buzzfactory.biz/careers) Show submenu for Careers at Buzz - [Our Values](https://www.buzzfactory.biz/core-values) - [Contact the Hive](https://www.buzzfactory.biz/contact-the-hive) - [Our Work](https://www.buzzfactory.biz/addiction-treatment-design) - [Our Services](https://www.buzzfactory.biz/marketing-services) Show submenu for Our Services - [Public Health Marketing](https://www.buzzfactory.biz/public-health-marketing) # Be So For Real: Social Media Tips for 2025 [![Image of Melissa Anderson](https://www.buzzfactory.biz/hs-fs/hubfs/Melissa%20Anderson.png?width=40&height=40&name=Melissa%20Anderson.png)](https://www.buzzfactory.biz/the-buzz/author/melissa-anderson) [Melissa Anderson](https://www.buzzfactory.biz/the-buzz/author/melissa-anderson) ![Be So For Real: Social Media Tips for 2025](https://www.buzzfactory.biz/hubfs/social-media-tips-authenticity.jpg) ### What do people want from you online? It’s not what you might think. Cool animations and interesting infographics all help you stand out, but above all, users are craving authenticity. In fact, [one recent study named it](https://www.marketingcharts.com/digital/social-media-228917#:~:text=When%20learning%20about%20a%20brand,element%20over%20the%20others%20listed.)as the single most important factor that followers care about.  This trend is largely a result of [the AI revolution](https://www.buzzfactory.biz/the-buzz/seo-tips-ai-content). As ChatGPT garbage clogs the internet, humans are increasingly seeking content made by humans, for humans, and about humans, too. Authentically conveying your organization online is vital to our entire team (and why we take all new clients through our proprietary workshops on site). But, we need your help to make your content a true and living representation of your program. ### Who’s Your Social Media MVP? This is where your team comes in. Asking employees to participate in content generation is tough when their bandwidth is already crunched. We’ve found it useful to:  1. Offer Incentive: Some clients offer monthly prizes for the best employee photo submissions. Coffee for content, anyone? A $5 gift card for the most active participants each month could be well worth it. 2. Find Your MVP: Think about who could be the “motivator” among your staff. Maybe it’s an administrative assistant, or maybe the outreach coordinator is the best to put boots on the ground. If someone comes to mind, connect them with your account manager directly. We’re even happy to join your photo Slack channel or group text to make the process smoother. In the end, we tell clients that content creation happens on a spectrum. If your team is unable to submit fresh-from-the-field photos, we’ll find a way around it. But, even the most basic cellphone shots can become special pieces in the hands of our designers. Stuck for ideas? We’d love to see:  - A beautiful sunrise on campus - Fun shots of client activities (no faces, please!) - Pics of your team hard at work at conferences - Candid shots of employees making magic happen - Anything else that catches your eye We can’t wait to see what we can create together! ## Related Posts [![seo content marketing for ai](https://www.buzzfactory.biz/hs-fs/hubfs/pexels-jopwell-2422286.jpg?width=3600&height=2223&name=pexels-jopwell-2422286.jpg)](https://www.buzzfactory.biz/the-buzz/seo-tips-ai-content) [seo](https://www.buzzfactory.biz/the-buzz/tag/seo), [content marketing](https://www.buzzfactory.biz/the-buzz/tag/content-marketing), [ai](https://www.buzzfactory.biz/the-buzz/tag/ai), [digital marketing](https://www.buzzfactory.biz/the-buzz/tag/digital-marketing) ### [AI Killed the SEO Star? Content Marketing in 2025 & Beyond](https://www.buzzfactory.biz/the-buzz/seo-tips-ai-content) [Melissa Anderson](https://www.buzzfactory.biz/the-buzz/author/melissa-anderson) // January 3, 2025 In 2025, I'm more confident than ever in the power of content to drive results for our clients and... [Read More](https://www.buzzfactory.biz/the-buzz/seo-tips-ai-content) [![](https://www.buzzfactory.biz/hs-fs/hubfs/5%20Ways%20Youre%20Killing%20Your%20Google%20Search%20Rank%20%26%20How%20to%20Fix%20It.png?width=800&height=1067&name=5%20Ways%20Youre%20Killing%20Your%20Google%20Search%20Rank%20%26%20How%20to%20Fix%20It.png)](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/seo-tips) [seo](https://www.buzzfactory.biz/the-buzz/tag/seo), [marketing](https://www.buzzfactory.biz/the-buzz/tag/marketing), [inbound marketing](https://www.buzzfactory.biz/the-buzz/tag/inbound-marketing) ### [SEO Tips: 5 Ways You're Killing Your Google Search Rank & How to Fix It](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/seo-tips) [Melissa Cronin](https://www.buzzfactory.biz/the-buzz/author/melissa-cronin) // March 9, 2022 Your Google search ranking can make or break your business, but most owners and marketers have no... [Read More](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/seo-tips) [![seo-tips-2025](https://www.buzzfactory.biz/hs-fs/hubfs/seo-tips-2025.png?width=1440&height=1440&name=seo-tips-2025.png)](https://www.buzzfactory.biz/the-buzz/seo-tips-2025) [seo](https://www.buzzfactory.biz/the-buzz/tag/seo), [marketing](https://www.buzzfactory.biz/the-buzz/tag/marketing), [strategy](https://www.buzzfactory.biz/the-buzz/tag/strategy) ### [SEO is Dead. Long Live SEO.](https://www.buzzfactory.biz/the-buzz/seo-tips-2025) [Melissa Anderson](https://www.buzzfactory.biz/the-buzz/author/melissa-anderson) // February 6, 2025 Everyone knows that historically, Google search results have been the main way to drive website... [Read More](https://www.buzzfactory.biz/the-buzz/seo-tips-2025) [![BUZ Logo 2023_1 copy-1](https://www.buzzfactory.biz/hubfs/BUZ%20Logo%202023_1%20copy-1.svg "BUZ Logo 2023_1 copy-1")](https://www.buzzfactory.biz/) 1801 E Tahquitz Canyon Way, Ste 100, Palm Springs, CA 92262 [760.969.4200](tel:760-969-4200) [The Business of Recovery Blog](https://www.buzzfactory.biz/the-buzz) ![Behavioral Health Palm Springs BuzzFactory Client copy](https://www.buzzfactory.biz/hs-fs/hubfs/Behavioral%20Health%20Palm%20Springs%20BuzzFactory%20Client%20copy.png?width=139&height=27&name=Behavioral%20Health%20Palm%20Springs%20BuzzFactory%20Client%20copy.png) [![](https://hubspot-credentials-na1.s3.amazonaws.com/prod/badges/user/7dc4f693eaab40469ab74206411677fc.png)](https://app.hubspot.com/academy/achievements/0rdzczzw/en/1/melissa-anderson/solutions-partner-certified)   [![](https://www.buzzfactory.biz/hs-fs/hubfs/Home-Page-23/01_NAATP_Affiliate_Member_website.png?width=140&height=93&name=01_NAATP_Affiliate_Member_website.png)](http://www.naatp.org/resources/addiction-industry-affiliates-directory/33741) ![ctm_partner](https://www.buzzfactory.biz/hs-fs/hubfs/ctm_partner.png?width=118&height=34&name=ctm_partner.png) [![CR-Agency-Partner-Logo (1) (1)](https://www.buzzfactory.biz/hs-fs/hubfs/CR-Agency-Partner-Logo%20(1)%20(1).png?width=87&height=39&name=CR-Agency-Partner-Logo%20(1)%20(1).png)](https://partners.callrail.com/fao810qofzxp)   - [Facebook](https://www.facebook.com/BuzzFactory/) - [LinkedIn](https://www.linkedin.com/company/buzzfactory) - [Instagram](https://www.instagram.com/thebuzzfactory/?hl=en) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Melissa Anderson", "url" : "https://www.buzzfactory.biz/the-buzz/author/melissa-anderson" }, "dateModified" : "2025-01-30T20:13:48.520Z", "datePublished" : "2025-01-30T20:01:08.000Z", "headline" : "Social Media Tips: Authenticity", "image" : [ "https://www.buzzfactory.biz/hubfs/social-media-tips-authenticity.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.buzzfactory.biz/the-buzz/social-media-tips-authenticity", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.buzzfactory.biz/hubfs/BUZ%20Logo%202023-2.png" }, "name" : "BuzzFactory" } } ```