Your Google search ranking can make or break your business, but most owners and marketers have no idea how to crack the code.
And once you feel like you've finally figured it out, they go and change the rules and your ranking drops again!
At BuzzFactory, we stay on top of all of the latest search engine optimization (SEO!) techniques, so our clients don't have to.
To get you started on fixing your ranking today, here are five ways you're killing your Google rank, and SEO tips to improve your position.
1. You Rely Too Much on Keywords.
In the early days of SEO, loading your site with relevant keywordss was the biggest way to get ahead in search. That led to lots of websites with sentences like, "Our Palm Springs tacos are the best Palm Springs tacos for people who love Palm Springs tacos." No bueno.
Google got smarter, and began to prioritize user experience and quality over quantity of keywords. Now, they ding websites that use too much repetitive content.
To win, focus on using keywords in a natural way, so potential customers feel like they're interacting with a human, and not an SEO robot. Google will reward you for it.
2. You Focus on Keywords Meta Tags.
With the downfall of using keywords in text, savvy SEO ninjas began using meta keywords behind the scenes of their websites to attract Google crawlers. Again, Google quickly figured out what was going on (are you sensing a trend here??) . Now, Google and other major search engines completely disregard keywords meta tags -- but so many inbound marketers don't know it!
3. You Let Your CMS Choose Your URL, SEO Title & Meta Text For You.
User-friendly content management systems like Wordpress and Squarespace have made it easy for anyone to publish their own content. But it's not as easy as copy-pasting your text. If you're not inputting your own customized URL, meta text, and SEO title on every page you publish, you're missing potential customers.
4. You Forget Links.
This is an easy one: You should be including at least three to vie links to other pages of your sites - and relevant pages on other people's sites - on every page you publish. This strategy tells Google that you've got lots of content about your topic, and that you understand who else does. Basically, you're an expert and your content deserves to be promoted.
5. You Don't Take Advantage of Your Media.
Photos and videos are a great way to add SEO value ot your site. Just make sure to put keywords in your file names, and add alt text containing the keywords to the back end. Search engine crawlers can't "see" images, so you have to include words that tell them what you're talking about!
For more free tips on how to improve your site's SEO, CLICK HERE to book a call with us today.