--- title: "SEO Tips: 5 Ways You're Killing Your Google Search Rank & How to Fix It" description: SEO tips from inbound marketing agency BuzzFactory in Palm Springs. Improve your Google rank with our strategies. image: https://www.buzzfactory.biz/hubfs/5%20Ways%20Youre%20Killing%20Your%20Google%20Search%20Rank%20%26%20How%20to%20Fix%20It.png --- [Skip to Content](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/seo-tips#main-content) [![BUZ Logo 2023_no tag](https://www.buzzfactory.biz/hubfs/BUZ%20Logo%202023_no%20tag.svg "BUZ Logo 2023_no tag")](https://www.buzzfactory.biz/) MENU ## Grow Bigger, Help More The Growth Agency for the Behavioral Health Industry - [Our Process](https://www.buzzfactory.biz/our-proven-process) - [Our Experts](https://www.buzzfactory.biz/our-experts) Show submenu for Our Experts - [Our Blog](https://www.buzzfactory.biz/the-buzz) - [Careers at Buzz](https://www.buzzfactory.biz/careers) Show submenu for Careers at Buzz - [Our Values](https://www.buzzfactory.biz/core-values) - [Contact the Hive](https://www.buzzfactory.biz/contact-the-hive) - [Our Work](https://www.buzzfactory.biz/addiction-treatment-design) - [Our Services](https://www.buzzfactory.biz/marketing-services) Show submenu for Our Services - [Public Health Marketing](https://www.buzzfactory.biz/public-health-marketing) - [Our Process](https://www.buzzfactory.biz/our-proven-process) - [Our Experts](https://www.buzzfactory.biz/our-experts) Show submenu for Our Experts - [Our Blog](https://www.buzzfactory.biz/the-buzz) - [Careers at Buzz](https://www.buzzfactory.biz/careers) Show submenu for Careers at Buzz - [Our Values](https://www.buzzfactory.biz/core-values) - [Contact the Hive](https://www.buzzfactory.biz/contact-the-hive) - [Our Work](https://www.buzzfactory.biz/addiction-treatment-design) - [Our Services](https://www.buzzfactory.biz/marketing-services) Show submenu for Our Services - [Public Health Marketing](https://www.buzzfactory.biz/public-health-marketing) # SEO Tips: 5 Ways You're Killing Your Google Search Rank & How to Fix It [![Image of Melissa Cronin](https://www.buzzfactory.biz/hs-fs/hubfs/Melissa%20copy%202.jpg?width=40&height=40&name=Melissa%20copy%202.jpg)](https://www.buzzfactory.biz/the-buzz/author/melissa-cronin) [Melissa Cronin](https://www.buzzfactory.biz/the-buzz/author/melissa-cronin) ![SEO Tips: 5 Ways You're Killing Your Google Search Rank & How to Fix It](https://www.buzzfactory.biz/hubfs/5%20Ways%20Youre%20Killing%20Your%20Google%20Search%20Rank%20%26%20How%20to%20Fix%20It.png) Your Google search ranking can make or break your business, but most owners and marketers have no idea how to crack the code. And once you feel like you've finally figured it out, they go and change the rules and your ranking drops again! At [BuzzFactory](https://www.buzzfactory.biz/), we stay on top of all of the latest search engine optimization (SEO!) techniques, so our clients don't have to. To get you started on fixing your ranking today, here are five ways you're killing your Google rank, and SEO tips to improve your position. **SEO TIPS** **1. You Rely Too Much on Keywords.** In the early days of SEO, loading your site with relevant keywordss was the biggest way to get ahead in search. That led to lots of websites with sentences like, "Our Palm Springs tacos are the best Palm Springs tacos for people who love Palm Springs tacos." No bueno. Google got smarter, and began to prioritize user experience and quality over quantity of keywords. Now, they ding websites that use too much repetitive content.  To win, focus on using keywords in a natural way, so potential customers feel like they're interacting with a human, and not an SEO robot. Google will reward you for it.    **2. You Focus on Keywords Meta Tags. ** With the downfall of using keywords in text, savvy SEO ninjas began using meta keywords behind the scenes of their websites to attract Google crawlers. Again, Google quickly figured out what was going on (are you sensing a trend here??) . Now, Google and other major search engines completely disregard keywords meta tags -- but so many [inbound marketers](https://www.buzzfactory.biz/the-business-of-recovery-blog/inbound-marketing) don't know it!   **3. You Let Your CMS Choose Your URL, SEO Title & Meta Text For You.** User-friendly content management systems like Wordpress and Squarespace have made it easy for anyone to publish their own content. But it's not as easy as copy-pasting your text. If you're not inputting your own customized URL, meta text, and SEO title on every page you publish, you're missing potential customers.   **4. You Forget Links.** This is an easy one: You should be including at least three to vie links to other pages of your sites - and relevant pages on other people's sites - on every page you publish. This strategy tells Google that you've got lots of content about your topic, and that you understand who else does. Basically, you're an expert and your content deserves to be promoted.   **5. You Don't Take Advantage of Your Media. ** Photos and videos are a great way to add SEO value ot your site. Just make sure to put keywords in your file names, and add alt text containing the keywords to the back end. Search engine crawlers can't "see" images, so you have to include words that tell them what you're talking about!   **For more free tips on how to improve your site's SEO, [CLICK HERE to book a call ](https://www.buzzfactory.biz/contact-form)with us today.** [seo](https://www.buzzfactory.biz/the-buzz/tag/seo), [marketing](https://www.buzzfactory.biz/the-buzz/tag/marketing), [inbound marketing](https://www.buzzfactory.biz/the-buzz/tag/inbound-marketing) ## Related Posts [![seo-tips-2025-eat-eeat](https://www.buzzfactory.biz/hs-fs/hubfs/seo-tips-2025-eat-eeat.jpg?width=4000&height=4001&name=seo-tips-2025-eat-eeat.jpg)](https://www.buzzfactory.biz/the-buzz/did-you-eat-today) [seo](https://www.buzzfactory.biz/the-buzz/tag/seo), [strategy](https://www.buzzfactory.biz/the-buzz/tag/strategy), [digital marketing](https://www.buzzfactory.biz/the-buzz/tag/digital-marketing) ### [Did you EAT today?](https://www.buzzfactory.biz/the-buzz/did-you-eat-today) [Melissa Anderson](https://www.buzzfactory.biz/the-buzz/author/melissa-anderson) // February 20, 2025 In behavioral health, we often talk about the “alphabet soup”: LCSWs, CADCs, DBT, CBT, EMDR, and so... 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[Read More](https://www.buzzfactory.biz/the-buzz/seo-tips-ai-content) [![seo-aeo-chatgpt](https://www.buzzfactory.biz/hs-fs/hubfs/seo-aeo-chatgpt.jpg?width=4991&height=4991&name=seo-aeo-chatgpt.jpg)](https://www.buzzfactory.biz/the-buzz/blog/seo-aeo-chatgpt) [seo](https://www.buzzfactory.biz/the-buzz/tag/seo), [strategy](https://www.buzzfactory.biz/the-buzz/tag/strategy), [digital marketing](https://www.buzzfactory.biz/the-buzz/tag/digital-marketing) ### [SEO You Later: Why AEO is Taking the Lead in 2025](https://www.buzzfactory.biz/the-buzz/blog/seo-aeo-chatgpt) [Melissa Anderson](https://www.buzzfactory.biz/the-buzz/author/melissa-anderson) // February 25, 2025 SEO is so 2024. In 2025, search engine optimization efforts have to become search everywhere... [Read More](https://www.buzzfactory.biz/the-buzz/blog/seo-aeo-chatgpt) [![BUZ Logo 2023_1 copy-1](https://www.buzzfactory.biz/hubfs/BUZ%20Logo%202023_1%20copy-1.svg "BUZ Logo 2023_1 copy-1")](https://www.buzzfactory.biz/) 1801 E Tahquitz Canyon Way, Ste 100, Palm Springs, CA 92262 [760.969.4200](tel:760-969-4200) [The Business of Recovery Blog](https://www.buzzfactory.biz/the-buzz) ![Behavioral Health Palm Springs BuzzFactory Client copy](https://www.buzzfactory.biz/hs-fs/hubfs/Behavioral%20Health%20Palm%20Springs%20BuzzFactory%20Client%20copy.png?width=139&height=27&name=Behavioral%20Health%20Palm%20Springs%20BuzzFactory%20Client%20copy.png) [![](https://hubspot-credentials-na1.s3.amazonaws.com/prod/badges/user/7dc4f693eaab40469ab74206411677fc.png)](https://app.hubspot.com/academy/achievements/0rdzczzw/en/1/melissa-anderson/solutions-partner-certified)   [![](https://www.buzzfactory.biz/hs-fs/hubfs/Home-Page-23/01_NAATP_Affiliate_Member_website.png?width=140&height=93&name=01_NAATP_Affiliate_Member_website.png)](http://www.naatp.org/resources/addiction-industry-affiliates-directory/33741) ![ctm_partner](https://www.buzzfactory.biz/hs-fs/hubfs/ctm_partner.png?width=118&height=34&name=ctm_partner.png) [![CR-Agency-Partner-Logo (1) (1)](https://www.buzzfactory.biz/hs-fs/hubfs/CR-Agency-Partner-Logo%20(1)%20(1).png?width=87&height=39&name=CR-Agency-Partner-Logo%20(1)%20(1).png)](https://partners.callrail.com/fao810qofzxp)   - [Facebook](https://www.facebook.com/BuzzFactory/) - [LinkedIn](https://www.linkedin.com/company/buzzfactory) - [Instagram](https://www.instagram.com/thebuzzfactory/?hl=en) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Melissa Cronin", "url" : "https://www.buzzfactory.biz/the-buzz/author/melissa-cronin" }, "dateModified" : "2023-04-28T17:12:11.638Z", "datePublished" : "2022-03-09T20:39:26.000Z", "headline" : "SEO Tips: 5 Ways You're Killing Your Google Search Rank & How to Fix It", "image" : [ "https://www.buzzfactory.biz/hubfs/5%20Ways%20Youre%20Killing%20Your%20Google%20Search%20Rank%20&%20How%20to%20Fix%20It.png" ], "mainEntityOfPage" : { "@id" : "https://www.buzzfactory.biz/the-buzz/business-recovery-blog/seo-tips", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.buzzfactory.biz/hubfs/BUZ%20Logo%202023-2.png" }, "name" : "BuzzFactory" } } ```