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Grow Bigger, Help More

The Growth Agency for the Behavioral Health Industry

Our Leadership Team

Best-in-Class Professionals
You Can Trust

leadership team buzzfactory behavioral health
Mark Anderson

Mark Anderson

Founder

Mark is a born entrepreneur and marketing pro. After learning the ropes leading three family businesses, he built and sold his first company before the age of 30. Mark founded BuzzFactory in 2007, with the goal of helping other business owners create and execute their own strategies for growth. He's since worked with nearly 1,000 clients on more than 19,000 successful projects, and knows better than anyone what works and what doesn't. Mark has been in continuous recovery since 1992. A graduate of UC San Diego, he majored in marketing and communications, and has an MBA from University of Redlands.

 
Melissa Anderson

Melissa Anderson

Chief Executive Officer

Melissa is a digital content queen with a proven talent for delivering results. After graduating with honors from Harvard, she worked in magazine publishing for more than ten years in New York City, successfully building digital networks and breaking growth records for many major publishers, including News Corporation (NY Post, The Daily), Bauer Publishing (In Touch), American Media (Star, OK!, Radar, US Weekly), Grazia USA, and more. Melissa also has produced several major TV documentary series, and broke ratings records for the Investigation Discovery channel with the American Murder Mystery franchise. She has appeared as an onscreen talent for CNN, HLN, Access Hollywood, Reelz, and more, and was named one of FOLIO magazine's Top Women in Media for 2018. Melissa was an official 2020 Webby Honoree for Documentary Podcasts, and a multiple nominee and honoree in 2022 for Web & Mobile Design (Best Visual Design - Aesthetic) and Social Media. She is the author of the bestselling books, Epstein: Dead Men Tell No Tales, and  Predator King, as well as the forthcoming book Epstein, Inc. Melissa has obtained her Certificate in Addiction Treatment Marketing from the Behavioral Health Association of Providers. She has been in continuous recovery since 2013.

 
Mary Mohr

Mary Mohr

Creative Director

Mary is a website enthusiast, print fanatic, and overall aficionado of all things visual design. After studying Fine Art and Graphic Design at both Pratt Institute in Brooklyn, NY and Cleveland State University in Cleveland, OH, Mary has served as in-house designer and leading visual director for thriving start-ups in a variety of industries for the better part of the last decade. Mary brings her web and digital expertise along with traditional print practices to the BuzzFactory Hive. 

 
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William Bell

Account Manager

William brings an unparalleled depth of experience working in behavioral health to the Buzz team - along with a passion for ethical growth. Prior to joining the team, he worked for a decade in nearly every non-clinical role possible in treatment. As Director of Business Development for a growing facility, for example, he gained insights that inform his work today. With dedication, honesty, and an easy sense of humor, he has built trusted relationships of respect with peers nationwide since then. Outside of office hours you'll find him reading, cooking, and walking in the woods with his dog Gus.
 
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Sabrina Marshall

Account Manager

Sabrina is a creative human and to-do list fanatic with a decade of experience in all things marketing, branding, and operational excellence for boutique organizations. Her expertise lies in orchestrating innovative strategies and providing guidance to help both clients and companies thrive. She specializes in solution-focused and person-centered campaigns paired with compassionate relationship building. 

After many years in the fashion and design world,  Sabrina had a vision of intentionally integrating her administration and marketing skill sets with her passion for mental health advocacy. This led her to joining a young adult mental health treatment center as an Administrative Coordinator. She quickly moved into a leadership position as Business Development Manager, where she successfully led all marketing and outreach efforts for the organization. 

Sabrina is excited to be part of the team at BuzzFactory and to collaborate with like-minded mental health marketers and caring humans! In her free time, you can find her on Maine coast adventures with her old man puppy Sir Oliver, tending to her ridiculous amount of houseplants, doing yoga, or head banging at a heavy metal concert.

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Ali McCabe

Content Manager

Ali McCabe's role as a full-time writer and content manager represents a return to her roots after her personal quest to work for the greater good sent her on a decade-long journey through the political sphere. She's passionate about non-traditional messaging and is beyond thrilled to lend her skills to an industry where reaching alienated audiences can make a difference in people's lives — or even save them. As a certified desert rat, Ali has hiked 6,152 miles of Joshua Tree National Park and the Mojave desert (and so have her dogs). 

 
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Alexandra Sexton

Account Manager

Alexandra is a killer project manager and inspiring creative talent with a proven track record of excellence in high-pressure environments. A double major in Marketing & Graphic Design at Stonehill College, she juggled Honor Roll academics while winning multiple regional and national honors as a D2 pole vaulter. Alexandra interned at BuzzFactory in 2018 before cutting her teeth at a major digital media company in New York after graduation. There, she oversaw social media production for multiple brands, layouts for national print magazines, and numerous complex digital and print media projects, before returning to where it all began at Buzz. We're thrilled to have our resident Swiftie back at the hive.
 
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Victoria Abercrombie

Marketing Coordinator

Victoria brings a blend of creativity and strategic insight to her role as Marketing Coordinator. She studied Integrated Marketing Communications at the University of Mississippi. During her time there, she worked with local small businesses to craft compelling campaigns and increase engagement across various platforms. Victoria is passionate about paying attention to detail to ensure that every project exceeds its goals. Outside of work, you can catch Victoria in the kitchen making a homemade dessert. She loves to try new coffee shops in her area and spends her weekends at the beach!