--- title: "How It Works: A BuzzFactory Inbound Marketing Case Study" description: An inbound marketing plan for the behavioral health and addiction treatment industry from BuzzFactory in Palm Springs, California. SEO, PPC, email marketing, and more combine to drive leads. image: https://www.buzzfactory.biz/hubfs/How%20It%20Works%20A%20BuzzFactory%20Inbound%20Marketing%20Case%20Study.png --- [Skip to Content](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/inbound-marketing-plan#main-content) [![BUZ Logo 2023_no tag](https://www.buzzfactory.biz/hubfs/BUZ%20Logo%202023_no%20tag.svg "BUZ Logo 2023_no tag")](https://www.buzzfactory.biz/) MENU ## Grow Bigger, Help More The Growth Agency for the Behavioral Health Industry - [Our Process](https://www.buzzfactory.biz/our-proven-process) - [Our Experts](https://www.buzzfactory.biz/our-experts) Show submenu for Our Experts - [Our Blog](https://www.buzzfactory.biz/the-buzz) - [Careers at Buzz](https://www.buzzfactory.biz/careers) Show submenu for Careers at Buzz - [Our Values](https://www.buzzfactory.biz/core-values) - [Contact the Hive](https://www.buzzfactory.biz/contact-the-hive) - [Our Work](https://www.buzzfactory.biz/addiction-treatment-design) - [Our Services](https://www.buzzfactory.biz/marketing-services) Show submenu for Our Services - [Public Health Marketing](https://www.buzzfactory.biz/public-health-marketing) - [Our Process](https://www.buzzfactory.biz/our-proven-process) - [Our Experts](https://www.buzzfactory.biz/our-experts) Show submenu for Our Experts - [Our Blog](https://www.buzzfactory.biz/the-buzz) - [Careers at Buzz](https://www.buzzfactory.biz/careers) Show submenu for Careers at Buzz - [Our Values](https://www.buzzfactory.biz/core-values) - [Contact the Hive](https://www.buzzfactory.biz/contact-the-hive) - [Our Work](https://www.buzzfactory.biz/addiction-treatment-design) - [Our Services](https://www.buzzfactory.biz/marketing-services) Show submenu for Our Services - [Public Health Marketing](https://www.buzzfactory.biz/public-health-marketing) # How It Works: A BuzzFactory Inbound Marketing Case Study [![Image of Melissa Cronin](https://www.buzzfactory.biz/hs-fs/hubfs/Melissa%20copy%202.jpg?width=40&height=40&name=Melissa%20copy%202.jpg)](https://www.buzzfactory.biz/the-buzz/author/melissa-cronin) [Melissa Cronin](https://www.buzzfactory.biz/the-buzz/author/melissa-cronin) ![How It Works: A BuzzFactory Inbound Marketing Case Study](https://www.buzzfactory.biz/hubfs/How%20It%20Works%20A%20BuzzFactory%20Inbound%20Marketing%20Case%20Study.png) At BuzzFactory, we believe that[inbound marketing](https://www.buzzfactory.biz/business-recovery-blog/inbound-marketing) can be a powerful tool for behavioral health companies to grow better, help more. (And if you’re still not sure what inbound is, check out our blog post [here](https://www.buzzfactory.biz/business-recovery-blog/inbound-marketing)!) But when we talk to business owners, they’re sometimes skeptical. The prevailing attitude is, “I needed results, YESTERDAY.” Some people don’t want to invest the time and effort that a successful inbound strategy can require. And truly, the statistics can be intimidating: Most agencies predict that an average inbound marketing campaign will take six to nine months to show results. At BuzzFactory, we don’t do just average. While it’s true that some cases might take that long to fully deliver, we have a history of executing [campaigns that pack a punch in a much shorter timeline](https://www.buzzfactory.biz/business-recovery-blog/inbound-marketing-case-study).  In summer 2017, we began working with a well-known client in the behavioral health space. He was relying mostly on referrals and email marketing to drive business. After completing a full audit of his business, we identified content marketing as a great way to build his engagements, on the cheap. We rolled out a content plan featuring two blog posts a week, podcast episodes, and consistent social media posts. At the same time, we overhauled his [SEO](https://www.buzzfactory.biz/business-recovery-blog/seo-tips) and redesigned the homepage of his website to improve user experience and increase conversions. The results did not take six to nine months to show up. They were immediate. In the first month alone, we doubled traffic to his website, nearly doubled Facebook engagements, and got 12 times as many engagements on Twitter. That all translated to greater conversions further down the line. Of course, results like this are hardly guaranteed. The results of a similar campaign will vary depending on a particular company’s marketing mix. [**If you’d like to learn more about how BuzzFactory can deliver results for your company, contact us today.**](http://buzzfactory.biz/contact-form) Or, check out our strategies for boosting your Google rank on your own, [HERE](https://www.buzzfactory.biz/hubfs/Content%20Offers/5%20Ways%20You%E2%80%99re%20Killing%20Your%20Google%20Search%20Rank.pdf).     ## Related Posts [![](https://www.buzzfactory.biz/hs-fs/hubfs/jen-theodore-uYZM20Adr68-unsplash.jpg?width=3312&height=4416&name=jen-theodore-uYZM20Adr68-unsplash.jpg)](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/inbound-marketing-case-study) [marketing](https://www.buzzfactory.biz/the-buzz/tag/marketing), [inbound marketing](https://www.buzzfactory.biz/the-buzz/tag/inbound-marketing), [case study](https://www.buzzfactory.biz/the-buzz/tag/case-study) ### [Marketing that Delivers – A BuzzFactory Case Study](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/inbound-marketing-case-study) [Melissa Cronin](https://www.buzzfactory.biz/the-buzz/author/melissa-cronin) // March 9, 2022 One email. 12 deals. $17,000 in added revenue in one month. [Read More](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/inbound-marketing-case-study) [![](https://www.buzzfactory.biz/hs-fs/hubfs/What%20the%20Heck%20is%20Inbound%20Marketing.png?width=800&height=1067&name=What%20the%20Heck%20is%20Inbound%20Marketing.png)](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/inbound-marketing) [seo](https://www.buzzfactory.biz/the-buzz/tag/seo), [ppc](https://www.buzzfactory.biz/the-buzz/tag/ppc), [marketing](https://www.buzzfactory.biz/the-buzz/tag/marketing), [inbound marketing](https://www.buzzfactory.biz/the-buzz/tag/inbound-marketing) ### [What the Heck is Inbound Marketing?](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/inbound-marketing) [Melissa Cronin](https://www.buzzfactory.biz/the-buzz/author/melissa-cronin) // March 9, 2022 The addiction treatment industry has changed drastically in just the last few years. So why are so... [Read More](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/inbound-marketing) [![](https://www.buzzfactory.biz/hs-fs/hubfs/You%20vs.%20Who%3F%20Identify%20%26%20Learn%20from%20Your%20Competitors.png?width=800&height=1067&name=You%20vs.%20Who%3F%20Identify%20%26%20Learn%20from%20Your%20Competitors.png)](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/you-vs.-who-identify-learn-from-your-competitors) [marketing](https://www.buzzfactory.biz/the-buzz/tag/marketing), [behavioral health](https://www.buzzfactory.biz/the-buzz/tag/behavioral-health), [strategy](https://www.buzzfactory.biz/the-buzz/tag/strategy), [organizational health](https://www.buzzfactory.biz/the-buzz/tag/organizational-health) ### [You vs. Who? Identify & Learn from Your Competitors](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/you-vs.-who-identify-learn-from-your-competitors) [Melissa Cronin](https://www.buzzfactory.biz/the-buzz/author/melissa-cronin) // March 9, 2022 Talking about your competitors is not usually fun. It can be vulnerable, potentially emotional, and... [Read More](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/you-vs.-who-identify-learn-from-your-competitors) [![BUZ Logo 2023_1 copy-1](https://www.buzzfactory.biz/hubfs/BUZ%20Logo%202023_1%20copy-1.svg "BUZ Logo 2023_1 copy-1")](https://www.buzzfactory.biz/) 1801 E Tahquitz Canyon Way, Ste 100, Palm Springs, CA 92262 [760.969.4200](tel:760-969-4200) [The Business of Recovery Blog](https://www.buzzfactory.biz/the-buzz) ![Behavioral Health Palm Springs BuzzFactory Client copy](https://www.buzzfactory.biz/hs-fs/hubfs/Behavioral%20Health%20Palm%20Springs%20BuzzFactory%20Client%20copy.png?width=139&height=27&name=Behavioral%20Health%20Palm%20Springs%20BuzzFactory%20Client%20copy.png) [![](https://hubspot-credentials-na1.s3.amazonaws.com/prod/badges/user/7dc4f693eaab40469ab74206411677fc.png)](https://app.hubspot.com/academy/achievements/0rdzczzw/en/1/melissa-anderson/solutions-partner-certified)   [![](https://www.buzzfactory.biz/hs-fs/hubfs/Home-Page-23/01_NAATP_Affiliate_Member_website.png?width=140&height=93&name=01_NAATP_Affiliate_Member_website.png)](http://www.naatp.org/resources/addiction-industry-affiliates-directory/33741) ![ctm_partner](https://www.buzzfactory.biz/hs-fs/hubfs/ctm_partner.png?width=118&height=34&name=ctm_partner.png) [![CR-Agency-Partner-Logo (1) (1)](https://www.buzzfactory.biz/hs-fs/hubfs/CR-Agency-Partner-Logo%20(1)%20(1).png?width=87&height=39&name=CR-Agency-Partner-Logo%20(1)%20(1).png)](https://partners.callrail.com/fao810qofzxp)   - [Facebook](https://www.facebook.com/BuzzFactory/) - [LinkedIn](https://www.linkedin.com/company/buzzfactory) - [Instagram](https://www.instagram.com/thebuzzfactory/?hl=en) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Melissa Cronin", "url" : "https://www.buzzfactory.biz/the-buzz/author/melissa-cronin" }, "dateModified" : "2023-04-28T17:08:22.219Z", "datePublished" : "2022-03-09T20:39:26.000Z", "headline" : "How It Works: A BuzzFactory Inbound Marketing Case Study", "image" : [ "https://www.buzzfactory.biz/hubfs/How%20It%20Works%20A%20BuzzFactory%20Inbound%20Marketing%20Case%20Study.png" ], "mainEntityOfPage" : { "@id" : "https://www.buzzfactory.biz/the-buzz/business-recovery-blog/inbound-marketing-plan", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.buzzfactory.biz/hubfs/BUZ%20Logo%202023-2.png" }, "name" : "BuzzFactory" } } ```