Marketing that Delivers – A BuzzFactory Case Study

Marketing that Delivers – A BuzzFactory Case Study

Posted by Melissa Cronin on Nov 8, 2018 1:09:51 PM
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One email. 12 deals. $17,000 in added revenue in one month.

Do those numbers sound good to you?

That’s what BuzzFactory delivered out of the gate when we began working with a new client earlier this year.

This company – let’s call them BizzyBee – had been in operation for decades. Their owner relied mainly on “tried and true” marketing techniques, but was hesitant to look at new ways to nurture and convert future customers.

We took them through our Strategy Roadmap workshop, and identified content marketing as a prime opportunity to connect with their customer base and drive revenue. Then, it was time to go to work.

First, we rebuilt the BizzyBee website in the Hubspot sales and marketing platform, adding smart forms and other tools to capture leads online.

We took them through the BuzzFactory Clarify Your Message workshop and honed their messaging, crafted our first email marketing campaign with refreshed content, and hit send. At the same time, we added a few social media posts to grab new clients online.

The results were beyond the client’s expectations.

inbound marketing case study

Hubspot tools made it possible for us to show BizzyBee which customers opened the email, where they went on the website after that, and when they made it through the pipeline and closed the deal.

The more data that we pulled, the more that we were able to sharpen subsequent marketing, and the results only improved from there.

Though BizzyBee had been skeptical about the potential impact of email marketing, it’s now an essential part of their marketing mix 

Are you confident that you have a marketing strategy that’s adapted to the needs of your business? Is it helping you grow?

To learn about how our Strategy Roadmap can help you, book a call with us today.

Or, check out our free ebook on all things Legitscript, by filling out the form below.

Tags: marketing, inbound marketing, case study

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