--- title: Marketing that Delivers – A BuzzFactory Case Study description: Inbound marketing case study from BuzzFactory on email marketing results for an inbound marketing client in Palm Springs, California. image: https://www.buzzfactory.biz/hubfs/jen-theodore-uYZM20Adr68-unsplash.jpg --- [Skip to Content](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/inbound-marketing-case-study#main-content) [![BUZ Logo 2023_no tag](https://www.buzzfactory.biz/hubfs/BUZ%20Logo%202023_no%20tag.svg "BUZ Logo 2023_no tag")](https://www.buzzfactory.biz/) MENU ## Grow Bigger, Help More The Growth Agency for the Behavioral Health Industry - [Our Process](https://www.buzzfactory.biz/our-proven-process) - [Our Experts](https://www.buzzfactory.biz/our-experts) Show submenu for Our Experts - [Our Blog](https://www.buzzfactory.biz/the-buzz) - [Careers at Buzz](https://www.buzzfactory.biz/careers) Show submenu for Careers at Buzz - [Our Values](https://www.buzzfactory.biz/core-values) - [Contact the Hive](https://www.buzzfactory.biz/contact-the-hive) - [Our Work](https://www.buzzfactory.biz/addiction-treatment-design) - [Our Services](https://www.buzzfactory.biz/marketing-services) Show submenu for Our Services - [Public Health Marketing](https://www.buzzfactory.biz/public-health-marketing) - [Our Process](https://www.buzzfactory.biz/our-proven-process) - [Our Experts](https://www.buzzfactory.biz/our-experts) Show submenu for Our Experts - [Our Blog](https://www.buzzfactory.biz/the-buzz) - [Careers at Buzz](https://www.buzzfactory.biz/careers) Show submenu for Careers at Buzz - [Our Values](https://www.buzzfactory.biz/core-values) - [Contact the Hive](https://www.buzzfactory.biz/contact-the-hive) - [Our Work](https://www.buzzfactory.biz/addiction-treatment-design) - [Our Services](https://www.buzzfactory.biz/marketing-services) Show submenu for Our Services - [Public Health Marketing](https://www.buzzfactory.biz/public-health-marketing) # Marketing that Delivers – A BuzzFactory Case Study [![Image of Melissa Cronin](https://www.buzzfactory.biz/hs-fs/hubfs/Melissa%20copy%202.jpg?width=40&height=40&name=Melissa%20copy%202.jpg)](https://www.buzzfactory.biz/the-buzz/author/melissa-cronin) [Melissa Cronin](https://www.buzzfactory.biz/the-buzz/author/melissa-cronin) ![Marketing that Delivers – A BuzzFactory Case Study](https://www.buzzfactory.biz/hubfs/jen-theodore-uYZM20Adr68-unsplash.jpg) One email. 12 deals. $17,000 in added revenue in one month. Do those numbers sound good to you? That’s what [BuzzFactory](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/www.buzzfactory.biz) delivered out of the gate when we began working with a new client earlier this year. This company – let’s call them BizzyBee – had been in operation for decades. Their owner relied mainly on “tried and true” marketing techniques, but was hesitant to look at new ways to nurture and convert future customers. We took them through our Strategy Roadmap workshop, and identified content marketing as a prime opportunity to connect with their customer base and drive revenue. Then, it was time to go to work. First, we rebuilt the BizzyBee website in the Hubspot sales and marketing platform, adding smart forms and other tools to capture leads online. We took them through the BuzzFactory Clarify Your Message workshop and honed their messaging, crafted our first email marketing campaign with refreshed content, and hit send. At the same time, we added a few social media posts to grab new clients online. The results were beyond the client’s expectations. ![inbound marketing case study](https://www.buzzfactory.biz/hs-fs/hubfs/Imported_Blog_Media/inbound%20marketing%20case%20study-4.png?width=803&height=107&name=inbound%20marketing%20case%20study-4.png) Hubspot tools made it possible for us to show BizzyBee which customers opened the email, where they went on the website after that, and when they made it through the pipeline and closed the deal. The more data that we pulled, the more that we were able to sharpen subsequent marketing, and the results only improved from there. Though BizzyBee had been skeptical about the potential impact of email marketing, it’s now an essential part of their marketing mix  ***Are you confident that you have a marketing strategy that’s adapted to the needs of your business? Is it helping you grow?*** To learn about how our Strategy Roadmap can help you,[book a call with us today](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/www.buzzfactory.biz/contact). Or, check out our free ebook on all things Legitscript, by filling out the form below.   [marketing](https://www.buzzfactory.biz/the-buzz/tag/marketing), [inbound marketing](https://www.buzzfactory.biz/the-buzz/tag/inbound-marketing), [case study](https://www.buzzfactory.biz/the-buzz/tag/case-study) ## Related Posts [![](https://www.buzzfactory.biz/hs-fs/hubfs/What%20the%20Heck%20is%20Inbound%20Marketing.png?width=800&height=1067&name=What%20the%20Heck%20is%20Inbound%20Marketing.png)](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/inbound-marketing) [seo](https://www.buzzfactory.biz/the-buzz/tag/seo), [ppc](https://www.buzzfactory.biz/the-buzz/tag/ppc), [marketing](https://www.buzzfactory.biz/the-buzz/tag/marketing), [inbound marketing](https://www.buzzfactory.biz/the-buzz/tag/inbound-marketing) ### [What the Heck is Inbound Marketing?](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/inbound-marketing) [Melissa Cronin](https://www.buzzfactory.biz/the-buzz/author/melissa-cronin) // March 9, 2022 The addiction treatment industry has changed drastically in just the last few years. So why are so... [Read More](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/inbound-marketing) [![](https://www.buzzfactory.biz/hs-fs/hubfs/How%20It%20Works%20A%20BuzzFactory%20Inbound%20Marketing%20Case%20Study.png?width=800&height=1067&name=How%20It%20Works%20A%20BuzzFactory%20Inbound%20Marketing%20Case%20Study.png)](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/inbound-marketing-plan) ### [How It Works: A BuzzFactory Inbound Marketing Case Study](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/inbound-marketing-plan) [Melissa Cronin](https://www.buzzfactory.biz/the-buzz/author/melissa-cronin) // March 9, 2022 At BuzzFactory, we believe that inbound marketing can be a powerful tool for behavioral health... [Read More](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/inbound-marketing-plan) [![](https://www.buzzfactory.biz/hs-fs/hubfs/Detox%20from%20PPC%20in%2012%20Steps.png?width=800&height=1067&name=Detox%20from%20PPC%20in%2012%20Steps.png)](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/ppc-alternative-behavioral-health) [seo](https://www.buzzfactory.biz/the-buzz/tag/seo), [ppc](https://www.buzzfactory.biz/the-buzz/tag/ppc), [marketing](https://www.buzzfactory.biz/the-buzz/tag/marketing), [inbound marketing](https://www.buzzfactory.biz/the-buzz/tag/inbound-marketing) ### [Detox from PPC in 12 Steps](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/ppc-alternative-behavioral-health) [Melissa Cronin](https://www.buzzfactory.biz/the-buzz/author/melissa-cronin) // March 9, 2022 Are you stuck in the painful cycle of PPC? Shelling out more and more of your marketing budget to... [Read More](https://www.buzzfactory.biz/the-buzz/business-recovery-blog/ppc-alternative-behavioral-health) [![BUZ Logo 2023_1 copy-1](https://www.buzzfactory.biz/hubfs/BUZ%20Logo%202023_1%20copy-1.svg "BUZ Logo 2023_1 copy-1")](https://www.buzzfactory.biz/) 1801 E Tahquitz Canyon Way, Ste 100, Palm Springs, CA 92262 [760.969.4200](tel:760-969-4200) [The Business of Recovery Blog](https://www.buzzfactory.biz/the-buzz) ![Behavioral Health Palm Springs BuzzFactory Client copy](https://www.buzzfactory.biz/hs-fs/hubfs/Behavioral%20Health%20Palm%20Springs%20BuzzFactory%20Client%20copy.png?width=139&height=27&name=Behavioral%20Health%20Palm%20Springs%20BuzzFactory%20Client%20copy.png) [![](https://hubspot-credentials-na1.s3.amazonaws.com/prod/badges/user/7dc4f693eaab40469ab74206411677fc.png)](https://app.hubspot.com/academy/achievements/0rdzczzw/en/1/melissa-anderson/solutions-partner-certified)   [![](https://www.buzzfactory.biz/hs-fs/hubfs/Home-Page-23/01_NAATP_Affiliate_Member_website.png?width=140&height=93&name=01_NAATP_Affiliate_Member_website.png)](http://www.naatp.org/resources/addiction-industry-affiliates-directory/33741) ![ctm_partner](https://www.buzzfactory.biz/hs-fs/hubfs/ctm_partner.png?width=118&height=34&name=ctm_partner.png) [![CR-Agency-Partner-Logo (1) (1)](https://www.buzzfactory.biz/hs-fs/hubfs/CR-Agency-Partner-Logo%20(1)%20(1).png?width=87&height=39&name=CR-Agency-Partner-Logo%20(1)%20(1).png)](https://partners.callrail.com/fao810qofzxp)   - [Facebook](https://www.facebook.com/BuzzFactory/) - [LinkedIn](https://www.linkedin.com/company/buzzfactory) - [Instagram](https://www.instagram.com/thebuzzfactory/?hl=en) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Melissa Cronin", "url" : "https://www.buzzfactory.biz/the-buzz/author/melissa-cronin" }, "dateModified" : "2023-04-28T16:46:03.095Z", "datePublished" : "2022-03-09T20:39:26.000Z", "headline" : "Marketing that Delivers – A BuzzFactory Case Study", "image" : [ "https://www.buzzfactory.biz/hubfs/jen-theodore-uYZM20Adr68-unsplash.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.buzzfactory.biz/the-buzz/business-recovery-blog/inbound-marketing-case-study", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.buzzfactory.biz/hubfs/BUZ%20Logo%202023-2.png" }, "name" : "BuzzFactory" } } ```