The Business of Recovery Blog

You vs. Who? Identify & Learn from Your Competitors

Posted by Melissa Cronin on Dec 19, 2018 5:11:13 PM

Talking about your competitors is not usually fun. It can be vulnerable, potentially emotional, and just kind of depressing. 

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Tags: marketing, behavioral health, strategy, organizational health

SWOT: Why it Doesn’t Have to Be a Four-Letter Word

Posted by Melissa Cronin on Dec 14, 2018 10:50:06 AM

Let’s get one thing out of the way: It’s pronounced SWOT, like the Team.

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Tags: marketing, behavioral health, strategy, organizational health

Core Values: Who Are You, & Why Does It Matter?

Posted by Melissa Cronin on Dec 14, 2018 10:21:43 AM

In a sea of business theories, core values just might be the most misused and misunderstood.

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Tags: marketing, behavioral health, strategy, organizational health

How It Works: A BuzzFactory Inbound Marketing Case Study

Posted by Melissa Cronin on Nov 23, 2018 1:20:00 PM

At BuzzFactory, we believe that inbound marketing can be a powerful tool for behavioral health companies to grow better, help more.

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Detox from PPC in 12 Steps

Posted by Melissa Cronin on Nov 21, 2018 1:15:51 PM

Are you stuck in the painful cycle of PPC? Shelling out more and more of your marketing budget to achieve the same results you used to get for less?

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Tags: seo, ppc, marketing, inbound marketing

BuzzFactory: We’re In Recovery

Posted by Melissa Cronin on Nov 14, 2018 2:07:13 PM

Some marketing agencies focus on the behavioral health space because they see it as a growing field.

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Tags: marketing, treatment, recovery, drug and alcohol treatment, behavioral health

Adwords Apocalypse Now: Surviving The Google “Meteorite”

Posted by Melissa Cronin on Nov 13, 2018 5:07:08 PM

The shifting landscape of the behavioral health industry continues to rock business owners -- and it’s not just small players who’ve been affected. Last week, AAC Holdings – the parent company for American Addiction Centers – posted a third-quarter loss of $11.5 million, citing the Google Adwords changes as the reason behind the drop.

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Tags: ppc, inbound marketing, Google Adwords, recovery, drug and alcohol treatment, Detox

Why Hire an Agency? Grow Better with BuzzFactory

Posted by Melissa Cronin on Nov 12, 2018 1:25:11 PM

So you’ve decided it’s time to sharpen your marketing and help your addiction treatment business grow.

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Tags: marketing, inbound marketing

Marketing that Delivers – A BuzzFactory Case Study

Posted by Melissa Cronin on Nov 8, 2018 1:09:51 PM

One email. 12 deals. $17,000 in added revenue in one month.

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Tags: marketing, inbound marketing, case study

SEO Tips: 5 Ways You're Killing Your Google Search Rank & How to Fix It

Posted by Melissa Cronin on Nov 1, 2018 12:01:25 PM

Your Google search ranking can make or break your business, but most owners and marketers have no idea how to crack the code.

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Tags: seo, marketing, inbound marketing

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