The Business of Recovery Blog | ppc

Detox from PPC in 12 Steps

Posted by Melissa Cronin on Nov 21, 2018 1:15:51 PM

Are you stuck in the painful cycle of PPC? Shelling out more and more of your marketing budget to achieve the same results you used to get for less?

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Tags: seo, ppc, marketing, inbound marketing

Adwords Apocalypse Now: Surviving The Google “Meteorite”

Posted by Melissa Cronin on Nov 13, 2018 5:07:08 PM

The shifting landscape of the behavioral health industry continues to rock business owners -- and it’s not just small players who’ve been affected. Last week, AAC Holdings – the parent company for American Addiction Centers – posted a third-quarter loss of $11.5 million, citing the Google Adwords changes as the reason behind the drop.

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Tags: ppc, inbound marketing, Google Adwords, recovery, drug and alcohol treatment, Detox

What the Heck is Inbound Marketing?

Posted by Melissa Cronin on Sep 19, 2018 11:16:07 AM

The addiction treatment industry has changed drastically in just the last few years. So why are so many businesses still using marketing strategies from the 1950s?

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Tags: seo, ppc, marketing, inbound marketing

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