The Billing Solutions brand is authoritative, smart and superior. They are seen as the leader in behavioral health billing and want to come across as a knowledgable resource for their current and potential clients. The navy blue provides a serious and stoic backdrop to the complimentary and much more vibrant secondary brand colors. The graphic accents provide a foil to the often times too serious tone of the business to business category. Featuring flowing shapes offer a direct analogy to how behavioral health businesses can better flow with superior billing. The curated stock photography features subjects in a business setting; often surrounded by the vibrant colors found in the Billing Solutions brand palette.