Cool animations and interesting infographics all help you stand out, but above all, users are craving authenticity. In fact, one recent study named it as the single most important factor that followers care about.
This trend is largely a result of the AI revolution. As ChatGPT garbage clogs the internet, humans are increasingly seeking content made by humans, for humans, and about humans, too.
Authentically conveying your organization online is vital to our entire team (and why we take all new clients through our proprietary workshops on site). But, we need your help to make your content a true and living representation of your program.
This is where your team comes in. Asking employees to participate in content generation is tough when their bandwidth is already crunched. We’ve found it useful to:
In the end, we tell clients that content creation happens on a spectrum. If your team is unable to submit fresh-from-the-field photos, we’ll find a way around it. But, even the most basic cellphone shots can become special pieces in the hands of our designers. Stuck for ideas? We’d love to see:
We can’t wait to see what we can create together!