The Mend California
The Mend California is a Santa Ana detox and residential addiction treatment facility treating drug and alcohol addiction in Orange County, California. Their typical client demographic is in their early 20s. Our goal was to create a fresh, accessible brand with a distinct sense of place.
The muted blues and deep browns of their brand color palette are reflected in the carefully curated stock photos featured throughout their branded elements. Each stock photo has been chosen and altered to match the brand feel; giving their photography a custom look. The images easily could have been taken near the facility in Orange County.
The subjects of each photo are purposefully "anonymous"; which is an important theme & principle in recovery. Through the use of white space, asymmetrical copy placement, subtle graphic elements and background transparencies, the brand is given a calming, peaceful and relaxed feel.