--- title: AI Content Is Failing—Here’s What That Means for SEO description: AI-generated content is flooding the internet, but human-written content is winning on SEO. Learn why Google prioritizes experience, empathy, and emotion in 2025. image: https://www.buzzfactory.biz/hubfs/humans-vs-ai-seo-1.jpg --- [Skip to Content](https://www.buzzfactory.biz/the-buzz/blog/humans-vs-ai-seo#main-content) [![BUZ Logo 2023_no tag](https://www.buzzfactory.biz/hubfs/BUZ%20Logo%202023_no%20tag.svg "BUZ Logo 2023_no tag")](https://www.buzzfactory.biz/) MENU ## Grow Bigger, Help More The Growth Agency for the Behavioral Health Industry - [Our Process](https://www.buzzfactory.biz/our-proven-process) - [Our Experts](https://www.buzzfactory.biz/our-experts) Show submenu for Our Experts - [Our Blog](https://www.buzzfactory.biz/the-buzz) - [Careers at Buzz](https://www.buzzfactory.biz/careers) Show submenu for Careers at Buzz - [Our Values](https://www.buzzfactory.biz/core-values) - [Contact the Hive](https://www.buzzfactory.biz/contact-the-hive) - [Our Work](https://www.buzzfactory.biz/addiction-treatment-design) - [Our Services](https://www.buzzfactory.biz/marketing-services) Show submenu for Our Services - [Public Health Marketing](https://www.buzzfactory.biz/public-health-marketing) - [Our Process](https://www.buzzfactory.biz/our-proven-process) - [Our Experts](https://www.buzzfactory.biz/our-experts) Show submenu for Our Experts - [Our Blog](https://www.buzzfactory.biz/the-buzz) - [Careers at Buzz](https://www.buzzfactory.biz/careers) Show submenu for Careers at Buzz - [Our Values](https://www.buzzfactory.biz/core-values) - [Contact the Hive](https://www.buzzfactory.biz/contact-the-hive) - [Our Work](https://www.buzzfactory.biz/addiction-treatment-design) - [Our Services](https://www.buzzfactory.biz/marketing-services) Show submenu for Our Services - [Public Health Marketing](https://www.buzzfactory.biz/public-health-marketing) # It’s Humans vs. Robots … And We’re Winning! [![Image of Melissa Anderson](https://www.buzzfactory.biz/hs-fs/hubfs/Melissa%20Anderson.png?width=40&height=40&name=Melissa%20Anderson.png)](https://www.buzzfactory.biz/the-buzz/author/melissa-anderson) [Melissa Anderson](https://www.buzzfactory.biz/the-buzz/author/melissa-anderson) ![It’s Humans vs. Robots … And We’re Winning!](https://www.buzzfactory.biz/hubfs/humans-vs-ai-seo-1.jpg) *“Can’t you just use AI to write a bunch of webpages and put the website up in a day?”*   I heard that for the first time in 2023, at the West Coast Symposium, as a potential new client was bargaining with me in the hopes of getting a lower price. At the time, AI was relatively new and I didn’t have a great answer for why we wouldn’t do that. I just knew, deep down, that truly connecting with people in crisis takes the heart of a real human behind the keyboard.    ### AI & SEO in 2025 We’ve come a long way since then, and I’m so glad to say that I was right. By all indications, human-centered and human-created content is winning when it comes to SEO — and it’s partly because so many people created so much AI garbage online.   SEO guru Neil Patel recently ran an experiment in which his team posted 744 articles across 68 websites—some written with AI, some by humans—and tracked the metrics over five months. The results were conclusive:   ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfD-ajp4tvqm_jS2ZuK2nREHtbX6yv5t1ruxMdOZwQ0subyD1ozDqO8zS6X6kVgNep04c1onFHGkSW9WQQ12iQgs5d2fHXZVia5qMTVzT-FYFu42YGNcs1CmDejgwFRwrstc9RL6g?key=1qHK7rTdmtBAyW35i1iYHOyS) “Traffic for the AI-generated content fluctuated from month-to-month while the human content had steady increases over the 5-month period,” [he explained](https://neilpatel.com/blog/ai-vs-human-content/). “In fact, by month 5, the human-generated content had 5.44X more traffic than the AI-generated content on a monthly basis.”    Of course, AI content takes much less time to create. With that in mind, is the ROI then better? Still, no.    ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdJHl54DTNrZgR-VGo4Vp_lurMHJCuPbVHXHdzrYHv1jwCCe1Lp0coxioZqvIfMHZsD3A7P4kJ9ubbtIchykmadFbejIcFfn_uON4crYMao4jgkoLPXFR7GwZpDjqnLx9rJa09a?key=1qHK7rTdmtBAyW35i1iYHOyS) Human-created content gives you more bang for your buck. The reason why, as we discussed in a prior week, is because the Google algorithm has become clogged with millions of pages of generic AI-generated content. In order to deliver useful results to searchers and maintain its edge over AI agents, Google is now prioritizing the Es: emotion, empathy, and experience.    We’ve seen this play out with our own clients, as those clients who’ve been with us for years are getting a big boost on old posts. Newer clients are getting a chance to switch things up just in time.   In short, I’ve never been more excited about what content marketing and SEO can deliver for clients than I am today. We’re all getting an edge in the rankings — and your potential clients are all the better for it.   ### How to Use AI Agents   AI is still incredibly useful for so many tasks. Out of everything it can do, it’s probably just the worst at writing (and, apparently, at drawing hands). If you haven’t played around with ChatGPT or another platform yet, here are some of our favorite uses:    Analyzing Data: We’ve been using AI to do the most sophisticated SEO analysis that we’ve ever done. In one recent project, we built a proprietary AI-powered algorithm that analyzed several hundred thousands cells of excel data to build a custom keyword priority list for a client—something that would be nearly impossible to do by hand. Upload your own Excel sheets to do advanced calculations and analysis.   Call Audits: Clients using call transcripts can use AI to “coach” admissions reps on some platforms. Ask your account manager for more information if you’re interested.    Meeting Transcripts: At BuzzFactory, we’re huge evangelists of [Otter.ai](https://otter.ai/referrals/9QTSXEH6). Not only does it capture an accurate transcript of our Google Meets; but also, its advanced AI search capabilities allow us to enter queries like, “Remind me what Ben said he wanted me to do before our next meeting,” or “What was the general tone of Melissa’s last client meeting? Were they happy with our services?”   Your account manager will continue to share AI tools with you as relevant. In short, AI is a great *helper*, but we’re still the ones in the driver’s seat—for now! ## Related Posts [![seo content marketing for ai](https://www.buzzfactory.biz/hs-fs/hubfs/pexels-jopwell-2422286.jpg?width=3600&height=2223&name=pexels-jopwell-2422286.jpg)](https://www.buzzfactory.biz/the-buzz/seo-tips-ai-content) [seo](https://www.buzzfactory.biz/the-buzz/tag/seo), [content marketing](https://www.buzzfactory.biz/the-buzz/tag/content-marketing), [ai](https://www.buzzfactory.biz/the-buzz/tag/ai), [digital marketing](https://www.buzzfactory.biz/the-buzz/tag/digital-marketing) ### [AI Killed the SEO Star? Content Marketing in 2025 & Beyond](https://www.buzzfactory.biz/the-buzz/seo-tips-ai-content) [Melissa Anderson](https://www.buzzfactory.biz/the-buzz/author/melissa-anderson) // January 3, 2025 In 2025, I'm more confident than ever in the power of content to drive results for our clients and... [Read More](https://www.buzzfactory.biz/the-buzz/seo-tips-ai-content) [![social-media-authenticity](https://www.buzzfactory.biz/hs-fs/hubfs/social-media-tips-authenticity.jpg?width=2160&height=2160&name=social-media-tips-authenticity.jpg)](https://www.buzzfactory.biz/the-buzz/social-media-tips-authenticity) ### [Be So For Real: Social Media Tips for 2025](https://www.buzzfactory.biz/the-buzz/social-media-tips-authenticity) [Melissa Anderson](https://www.buzzfactory.biz/the-buzz/author/melissa-anderson) // January 30, 2025 What do people want from you online? It’s not what you might think. Cool animations and interesting... [Read More](https://www.buzzfactory.biz/the-buzz/social-media-tips-authenticity) [![seo-tips-2025-eat-eeat](https://www.buzzfactory.biz/hs-fs/hubfs/seo-tips-2025-eat-eeat.jpg?width=4000&height=4001&name=seo-tips-2025-eat-eeat.jpg)](https://www.buzzfactory.biz/the-buzz/did-you-eat-today) [seo](https://www.buzzfactory.biz/the-buzz/tag/seo), [strategy](https://www.buzzfactory.biz/the-buzz/tag/strategy), [digital marketing](https://www.buzzfactory.biz/the-buzz/tag/digital-marketing) ### [Did you EAT today?](https://www.buzzfactory.biz/the-buzz/did-you-eat-today) [Melissa Anderson](https://www.buzzfactory.biz/the-buzz/author/melissa-anderson) // February 20, 2025 In behavioral health, we often talk about the “alphabet soup”: LCSWs, CADCs, DBT, CBT, EMDR, and so... 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