Mr. Anderson was born in the Coachella Valley and was raised in the travel and tourism industry, with his family operating a suite of local travel-related businesses for more than 50 years. Upon returning to the Coachella Valley after college, Mark launched a direct marketing ﬁ rm that specialized in travel marketing. Ultimately merging and growing the company to over 7 million in sales, he sold his interest and started BuzzFactory, a full-service advertising agency. Today, Mark has broad category experience in the travel, tourism, destination, hospitality, restaurant, attraction, event, golf, luxury, political public affairs and municipality industry segments. Mark employs big picture thinking with strong strategic vision and aptitude. His campaign management experience includes all aspects of the marketing mix, including media buying, PR, print, web, direct marketing, electronic, outdoor, events, environments, digital, new and social media. He has many long-standing relationships in the Valley and has served on several boards, including President of the Palm Springs Chamber of Commerce. He holds a B.A. degree in Communications & Visual Arts from the University of California at San Diego, a Certiﬁcate in Online Marketing from Full Sail University, and a Masters in Business Administration from the University of Redlands.
Mr. Amato is responsible for the concept development, direction and creative team management on all BuzzFactory accounts. Danny has a wide range of category experience including 35 years of servicing the retail, travel, destination, tourism, municipality, golf, hospitality and luxury industry segments. Danny has the ability to consistently create stand-out brands that get noticed and are easily articulated over a wide variety of traditional and new media platforms. With Danny’s experience in branding, traditional, digital, social and new media, he is hands-down the most experienced and well-rounded Creative Director the Coachella Valley has to offer. With more than 80 local and regional Addies, and 2 national AAF Addy Awards, he is also one of the most awarded artists in the Inland Empire. Danny was born and raised in Palm Springs and graduated from the La Jolla Academy of Advertising Arts in La Jolla, CA.
Mike Czerwinski is a seasoned media and marketing professional with more than twenty years of experience. He quickly made his mark in Minneapolis as an advertising account executive in the early 1880s, working with such major brands as McDonalds, Target, Best Buy, Arby's and more. Mike has held multiple management positions in both cable and broadcast television. He ran the National sales office for NCC Media where he placed buys in nearly all of the 210 DMA's. In 2007, he moved to Palm Springs to takeover the GM position for Time Warner where he oversaw media sales for Palm Springs, San Diego and Yuma/ El Centro. He left Time Warner in 2007 for the Agency side to be the GM at Cord Media where he oversaw over 50 employee's including creative, design, web, digital, PR and video. He brought his media strategy, planning and buying capabilities to BuzzFactory in January of 2017.
Ms. Kratochvil is responsible for overseeing all aspects of your account and managing internal resources to ensure all your projects and completed on time and on budget. Cindy brings large market experience and more than 25 years of marketing and advertising expertise to BuzzFactory, including product branding and positioning, project and task team management, promotional campaigns/marketing communications, operations and budget management. She graduated from the University of San Diego with a BA in Communications and English and received her MA degree from Pepperdine University in Communications/Advertising. Raised in Palm Springs, Cindy is happy to be back home after living in San Diego and Orange County for more than 15 years.
Ms. Cherrey acts as the primary liaison between our clients and our agency, managing account’s day-to-day activities. She has been on the BuzzFactory team for over five years, and has a deep understanding of account’s needs and timelines. Amanda enjoys the process of understanding the small details of her clients’ projects and campaigns and incorporating them into the big picture. She has excellent organizational and management skills and knows how to execute. Internally she is known as “Demanda” because she ensures her clients’ projects are always given top priority. She has experience managing many levels of accounts and will work diligently with your team and relevant partners. Prior to BuzzFactory, she worked for the St. Paul Saints, an independent baseball franchise in Minnesota. She is an avid NFL, rugby, golf and hockey fan. Amanda is a graduate of The University of Wisconsin - La Crosse with a degree in Sports Management and Business.
Mr. Portener assists with your digital media and marketing strategy. With over 10 years’ experience building websites and managing social media, he is an expert in Search Engine Optimization, and is constantly keeping up with cutting edge of computer information technologies. Andrew is incredibly detail oriented and analytical. Andrew has developed complete digital marketing strategies encompassing analysis, baseline metrics, and recommendations for redesign of social media and mobile applications. Prior to BuzzFactory, Andrew worked with high-proﬁle clients such as the UCLA Football Department, FoxSports.com, and The Charlize Theron Africa Outreach Project. In his free-time, he participates on local men’s soccer and ice hockey teams. Andrew is a graduate of the University of California Los Angeles, with a degree in Economics and Game Theory.