We push horizons.
Iconic architecture. Hollywood history. The thoughtful luxury of modern design. These elements and more came together in 2015, when a 1952 William F. Cody property was reborn as the L’Horizon Hotel & Spa. Renowned designer Steve Hermann recognized a diamond in the rough, and executed a bold, multi-million-dollar remodel that brought a new level of intimate exclusivity to Southern California.
As part of the launch, Buzz was given the opportunity to help translate that vision to the brand’s customer-facing marketing materials, in-room collateral and merchandising. The property’s unique aesthetic was suffused throughout the property, in sometimes unexpected ways – like custom-engraved brass name plates for each guest room, for example.
Intent on sharing the story of this singular property, we developed an unprecedented PR plan, which resulted in coverage in The New York Times, The Wall Street Journal, Vogue, InStyle, People magazine, Forbes, The UK Telegraph, and many more, as well as regular features in local and drive market publications. In 2016, the property won the Conde Nast Traveller Reader’s Choice Award for best resort in Southern California, among other accolades.
Services Performed: Strategy, PR, Creative & Graphic Design, Ideation, Brand Management, Copywriting & Editing, Print Collateral, Packaging, Social Media, Account Planning & Management.
Looking to build the BUZZ your BRAND deserves or take your property to the next level? We want to hear about it. Click here to schedule coffee or lunch on us!