Appetito

We have good taste.

After years in New York, restaurateur Patrick Service returned to Palm Springs to develop a new culinary experience in 2013, and immediately engaged the team at the HIVE to help bring his concept, Appetito, to life.

BuzzFactory gathered together all the ingredients to make the new restaurant a success: from the logo and Cal•Italian brand concept, to distinctive interior design work by Christopher Kennedy, and so much more. Buzz developed all of the restaurant’s internal collateral as well, from menus to merchandise, and implemented a targeted local media buy and PR campaign for the big launch.

The results were immediate, long-lasting, and overwhelmingly positive: BuzzFactory’s efforts ensured that the press, local stakeholders, residents and tourists alike all fell in love with Appetito. Today, Appetito is widely seen as a key inspiration and catalyst for the new culinary revival that is currently taking place in Palm Springs.

Services Performed: Strategy, PR, Marketing Campaign Development, Creative & Graphic Design, Ideation, Brand Management, Copywriting & Editing, Media Buying & Placement, Print Advertising, Print Collateral, Email Marketing, Web, Digital & Mobile Marketing, Social Media, SEO, Account Planning & Management.