New ad agency launches in Coachella Valley

August 10, 2007 - Mark Anderson, who previously owned Anderson Mailing and was one of the founders of AceDirect, has departed AceDirect to launch BuzzFactory, a new advertising agency in the Coachella Valley.

The new agency will offer a comprehensive suite of services including, but not limited to, Strategic Positioning, Creative Services ( all media ), Brand Identity Management, Media Purchasing, and Marketing Research. But it will focus on multi-channel integrated direct marketing campaigns.

“A strategic-oriented ad agency focusing on ROI driven direct marketing was the next logical step. BuzzFactory’s goal is to craft brands that inspire, messages that deliver, and programs that produce ROI. In today’s business environment, marketing budgets have to be tied to a solid Return on Investment, and this has always been the advantage of Direct Marketing, when done right – driving higher sales, increasing response rates, tracking results and improving ROI,” says Anderson.